As sponsors of the Something Digital event, and as Senior Brand and Marketing Manager, it was my responsibility to work with the phenomenal SD team to build a content block around brand. After we landed on the themes, I pre-interviewed all the panelists and created questions designed to allow each expert discuss their passion points under a central theme of brand.

For the conference itself, I was responsible for introducing Matt Jones from Four Pillars Gin for his block on brand and for moderating 2 x blocks: one on balancing risk and trust on Social Media and one focused on brand talent. The role of moderator allowed me to create a conversational discussion pulling questions from the panellists personally or pulling them from the audience.